Singapore, Singapore (PRWEB) November 03, 2011

As companies stride forth to expand into international markets, the first forays are often fraught with difficulties in languages and translations.

Yet, the importance of using the right language to communicate cannot be dismissed lightly. Nicholas Goh, CEO of Verztec Consulting Pte Ltd, explains and shares why it is both important and necessary to offer a native language experience for companies making international strides.

Peregruzka the word that could have re-ignited the cold war between the US and Russia.

In 2009, US Secretary of State Hillary Clinton presented a red button on a base engraved with the words Reset and Peregruzka to Russian Foreign Minister Sergey Lavrov. It was to signal a commitment to improve relations between the two countries. However, Peregruzka means over-charged in Russian, a far cry from what Clinton wanted relations to be. The word she needed was PereZAgruzka. Had Clinton not been smart on her feet reacting to the potentially-fatal situation with her charismatic charm and gregarious personality, relations may not be as rosy between these two countries now.

When messages get lost in translation, companies may not face such dire international consequences. But it is potentially fatal business-wise.

Yet, that doesnt mean sticking to the safest route of bulldozing your way into new markets with the most common language English.

Perennial Problem #1: Sticking to the Universal

In a recent survey conducted by global business service company TransPerfect that polled more than 200 executives and shoppers from the United States, France, Germany, Sweden, Japan and other nations, more than 50% of shoppers would terminate their shopping if they did not comprehend the language used on the websites. Alternatively, the will also resort to using manual or browser-based translations, which will decrease the experience of the customers.

Alarmingly the same survey revealed that only 19% of corporate executives view proper translations as a priority and 64% were unsure whether doing so would be beneficial for the company. Contrasting this to a European Commission survey published in May 2011, 42% of the polled population indicated that they would not buy products outside their own language.

Evidently, huge losses in potential revenues are being incurred by many companies.

Language can be considered the most crucial means for putting across a point. And communicating with customers in the right language definitely has its benefits for any company: it promotes understanding of the customer benefits; connects the shopper with the company; and companies can express fully and correctly what they have to offer.

To sweeten the deal further, 9 out of 10 European shoppers surveyed prefer to visit a website in their native language, and 63% of shoppers polled by TransPerfect expressed increased inclination to purchase if they found the website to be in their native language.

Perennial Problem #2: Economising with the Basic

Equally important is the correct translation and usage of the language. Often companies turn to browser-based applications or hire personnel trained in the foreign language to do translations. However, it is always best to entrust key information, such as Websites, Press Releases, Advertising Slogans, Product Information, White Papers and Archived Records, in the hands of a native speaker working as a professional translator. Not doing so has its pitfalls.

In the 1990s, the famous and wildly-successful Got Milk? campaign initiated by the US Dairy Association took the US by storm, increasing awareness and consumption of cows milk tremendously. However, when attempting to venture into its neighbouring market of Mexico, the translation turned out to be Are you lactating? Not surprisingly, it did not sit very well with the Mexicans and the advertising campaign was not very successful, to say the least.

With regional dialects, colloquial speech and specific cultural innuendoes still to be taken into account, companies are starting to scratch the surface of what it takes to provide an effective native language experience for its target audience. All these simply emphasise the necessity to have proper and effective translations when one is targeting customers overseas.

Providing the Local Experience

In order to provide the native language experience and reap the benefits of it, there are a few things that must be taken into account.

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(PRWEB) September 14, 2011

Around 45 per cent of ACT residents havent bought a CD in over a year and 75 per cent now download music and movies online, a survey by NRMA Home Contents Insurance has found*.

NRMA Insurance spokesperson Andrew Tubb said that many people said they download music or movies at least a few times a month, revealing that people are becoming more and more reliant on their computers to get their music and movie fix.

Theres certainly a strong appetite for downloading – people are investing significantly in their digital music and movie collections and some would be worth a lot of money.

With that in mind, its no surprise that 70 per cent of people said it would be a major inconvenience if they lost their online content.

Mr Tubb said the survey showed that although men tend to download content more often, women were the most attached to their digital collections with more claiming theyd be devastated if they lost their digital collection.

With so much time and money spent building up a music and movie collection, it makes sense to have it covered as part of your home contents insurance so it can be replaced, Mr Tubb said.

With NRMA Home Contents Insurance, legally downloaded digital media stored in your home, like music and movies can be automatically covered for up to $ 2,500 as part of Music, games and movies and if customers need more, then they can choose to increase their cover.

For more information, visit NRMA Home Contents Insurance.

Based on a survey of 100 ACT people by Pure Profile Research in August 2011.
This is general advice only so to see if our Home Insurance is right for you, consider your own circumstances and the Product Disclosure Statement from the product issuer, NRMA Insurance.

NRMA Insurance is a leading insurance provider, offering Home Insurance, Car Insurance, Motorcycle Insurance, Travel Insurance, Business Insurance, Boat Insurance, Health Insurance and Caravan Insurance, in NSW.

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Garden Valley, Texas (PRWEB) December 12, 2011

Global partners of Mercy Ships have come together, uniting resources and support, to continue their mission of helping the worlds forgotten poor. Mercy Ships 16 national offices located in North America, Europe, Africa and Asia have secured a matching grant in which all general donations, up to $ 1 million, will be doubled if received by December 31, 2011.

The success of this grant has one purpose, says Jeff Kramer, Vice President of Resource Development at Mercy Ships. To serve more people in need through our state-of-the-art hospital ship, the Africa Mercy. I am excited that our global offices have worked together to secure this match. Because of our generous partners, more people in West Africa will receive life-saving surgeriesand that is something to celebrate this holiday season!

Mercy Ships has been serving the forgotten poor through the use of hospital ships since 1978. A faith-based health care organization, Mercy Ships follows biblical principals in their treatment of individuals: helping the blind to see and the lame to walk.

Our purpose in Mercy Ships is to work together in the poorest nations to help mend lives broken by disfiguring and life-threatening disease, says Chief Medical Officer, Dr. Gary Parker. For some, life itself is at serious risk while others face ridicule and exclusion from their communities. Especially during this Christmas season, we invite you to join with us. Working together, we can help take away the pain. Lives will be changed; hope will become reality.

An example would be Alusine Kamara, who lost his job and his family after a large tumor began to grow on his chin. I was left all alone, says Kamara. I couldnt go places and do business. I lost all my contacts. I spent all my savings, sold my car, sold my land.

But a taxi driver told him about Mercy Shipsa ship where they perform surgeries. With help from friends, Kamara was able to get the money to travel to the ship. When he arrived, he was amazed at the services he received free-of-charge: a medical exam, x-rays, and surgery. Since then, his life has turned around completely.

I dont have enough words to describe this organization. This whole ship is full of all kinds of sicknesses, and [the doctors and nurses] are treating us for free. I would like to tell people: if they really want to use their money for a good use, let them support this organization. They are helping. They are really helping. They are saving lives.

Mercy Ships hospital ship, the Africa Mercy, has been docked in Sierra Leone, West Africa for the past 10 months. Alusine Kamara is just one recipient of the 3,083 surgeries that have been completed this year in Sierra Leone by Mercy Ships volunteer medical staff. Surgeries include cleft lip and palate repair, orthopedics, ophthalmologic, and tumor removal, among others.

In January 2012, the Africa Mercy will dock in the port of Lom

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Chandler, AZ (PRWEB) June 16, 2011

Chapman BMW, a leading BMW dealership in Chandler, Arizona, announced that the dealership offers a navigation technology credit on all new BMW 5-Series models for a limited time. The option credit of up to $ 1,730 on new 5-Series models already equipped with navigation technology (excludes the 550i which comes standard with navigation technology) is now available at Chapman BMW.

In addition to the option credit program, Chapman BMW also prides itself in maintaining the largest selection of BMW 5-Series models in the Valley. With plenty of options to choose from, consumers will be impressed with the incredible performance, timeless style, and countless innovations that embody the legacy of the 5 Series. When it comes to offering the latest and greatest BMWs on the market, Chapman BMW delivers.

The all new 2011 BMW 5-Series continues to impress buyers who want power, loaded standard features, excellence and value. Chapman BMWs newest lineup of 5-Series models boasts an attractive combination of performance, comfort and technology. An 8-speed automatic transmission, electronic limited slip differential, four-wheel disc brakes with ABS, Dynamic Brake Control, Dynamic Stability Control, Dynamic Traction Control, 17-inch alloy wheels with run-flat tires, rain-sensing wipers, fog lights, power-adjustable, heated and folding outside mirrors all come standard on select vehicles. In addition, the BMW 5 Series has several key features including ConnectedDrive and the Enhanced Automatic Collision Notification system.

The state-of-the-art ConnectedDrive system has even more innovative features to keep motorists connected, wherever they go. New features include Mobile Office, which can display smartphone emails and text messages on the iDrive screen when stationary and reads them to drivers while driving so theyll never have to take their eyes off the road. Enhanced digital music functions allow drivers to view album titles, artwork and even wirelessly stream music from your Bluetooth compatible phone or MP3 player through the audio system.

The Enhanced Automatic Collision Notification system alerts authorities when an airbag deployment has occurred. Furthermore, data from on-board safety systems is processed and analyzed through the proprietary URGENCY algorithm so that the vehicle may provide the BMW Assist call center with special notice when occupants are likely to have sustained severe injury.

In terms of appearance, the new BMW 5 Series sedan stands out clearly from the competition. Overall, the aesthetic looks of the car are achieved through balanced proportions. Design features emblematic of BMW are to be found at the front with its kidney grille inclined slightly forward, in the stylish and elegant side view of the car, and at the muscular rear end.

See its new look online at http://www.chapmanbmw.com/BMW-5-Series-Phoenix.

Highly advanced drivetrain and suspension technologies combine agile handling for the driver and a high standard of riding comfort for passengers. When equipped with the Sport Package, the new BMW 5 Series Sedan includes Adaptive Drive, which encompasses Driving Dynamics Control, Electronic Damper Control, and Active Roll Stabilization. Optional Integral Active Steering will virtually extend or shorten the vehicles wheelbase for improved stability at high speeds and enhanced agility at lower speeds.

Consumers who are eager to learn about the cutting edge features and $ 1,730 option credit on the BMW 5-Series as well as the complete lineup of BMWs from Chapman BMW can visit http://www.chapmanbmw.com for more information.

About Chapman BMW

Chapman BMW is a new, Certified Pre-Owned BMW and used BMW dealer located in Chandler, Arizona. Their state-of-the-art Arizona BMW dealership features a full inventory of BMW cars and BMW SUVs with real photos featured on their website. The dealership amenities include a brand new BMW Service and repair facility. Chapman BMW invites consumers to visit and see why they take pride in the vehicles they offer and the service they provide.

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Raytown, MO (PRWEB) May 26, 2011

According to the professionals at Blue Ridge Mazda – the premiere Mazda dealer in Lee’s Summit & Raytown, Missouri – the new 2011 Mazda2 is quite a feat of engineering. From the style to the performance to the safety features that are standard, there are many things to love about this small car.

Originally launched in 2007, the MAZDA2 was first introduced in Europe, Japan and Australia. It is Zoom-Zoom in its most concentrated form. The new 2011 Mazda2 is the latest in a line of stylish and fun-to-drive small cars from Mazda. It is expected to bring an all-new level of refinement to this segment of the automotive industry.

The 2011 Mazda2 is a car that only the engineers at Mazda could have created. It was designed and engineered from scratch to be a pure Mazda, offering the sort of driving experience that could only come from the company that developed the timeless MX-5 two-seat roadster, and it brings a combination of athletic design and dynamic performance to the subcompact class.

Its launch created a unique offering in the subcompact segment, especially through its distinguished design and outstanding driving performance. Since then, it has been highly acclaimed throughout the world, winning 48 automotive awards, including “Car of the Year” accolades in many markets, including Japan, New Zealand, Chile, Bulgaria and Greece.

The Mazda2 was also selected as the “2008 World Car of the Year” (WCOTY) at the 2008 New York International Auto Show and has established a distinguished position in the subcompact segment. Total global sales have reached over 400,000 units in the three years since its introduction, and MAZDA2 is now recognized as one of the global models which symbolizes the essence of the Mazda brand.

The 2011 MAZDA2 is available in two trim levels – the entry-level Sport and top-grade Touring. Both trim levels offer the versatility, features and style consumers in the market for a subcompact want, at a price they can afford.

The well-equipped Mazda2 Sport for 2011 is powered by a 100 horsepower, 1.5-liter four-cylinder engine. It is available with a five-speed manual or four-speed automatic transmission. Standard features include 15-inch steel wheels with full wheel covers, 185/55/R15 all-weather tires, body-colored door handles, air conditioning, power windows and locks, AM/FM/CD/MP3 stereo with four speakers, audio auxiliary jack, tilt steering wheel, remote keyless entry system, rear window wiper/washer and 60/40 split fold-down rear seats.

Anyone interested in seeing these or any of the other great new Mazda models for 2011 are encouraged to drop by Blue Ridge Mazda – the premiere Lee’s Summit & Raytown, Missouri Mazda dealer. They have a great selection and offer superior customer service.

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Valencia, CA (PRWEB) August 20, 2008

Sonic Electronix continues to make resounding waves in the online car audio industry, most notably by their recent selection to the 2008 Internet Retailer Top 500 list, a list of the web’s top retailers. As an authorized dealer of top brands such as Kicker, MTX Audio, Bazooka, Dual, Jensen, JVC (Standard and Premier Arsenal line), Directed, Orion and SIRIUS Satellite Radio Products, Sonic Electronix has been able to provide customers with a source for competitive prices, top-level warranty and return policies, and quality customer care.

In an industry full of lackluster customer support websites, overpriced competitors, and swap-meet type auction competitors, their rise stems from their outstanding warranty department and customer focus. The Sonic Electronix building features a state of the art 12V testing-bay for all returned merchandise and they offer a generous return policy that facilitates direct returns to Sonic Electronix up to the final day of the manufacturer’s warranty, whereas most online car audio retailers allow only 30 days for returning an item and returns can only be sent to the manufacturer.

Another huge reason for their continued growth was their institution of a flat shipping rate of $ 4.95 and $ 6.95 on thousands of car audio accessories, wiring harnesses, dash kits and other products. They also feature an experienced technical support which provides customers with live instructions over the phone.

Chief Operating Officer Chris Hofeditz declared, “In the car audio industry, a customer’s top priority is a company that can provide the best prices with fast delivery and superior service. Sonic Electronix’s competitive pricing along with our knowledgeable and friendly staff separates us from the rest of the car audio industry.”

An expansive line of Kicker products has boosted sales to an all-time high for the online company. The website features a 2 for 1 special on Kicker subwoofers at prices that cannot be found anywhere else on the web. Besides outstanding prices, most of their Kicker products feature free shipping. They offer the full line catalog of Kicker amplifiers, car subwoofers, speakers, and all accessories including amp kits, power and ground cable, speaker wire, and other connectors. In 2008, Kicker also introduced the iKick iK500 and zKick zK500 which are boomboxes for the Apple iPod and Microsoft Zune.

The retailer also carries the complete car stereo lineup from JVC, including the Arsenal Series of products which includes a 2-year warranty. JVC car audio features the latest technologies in head units, including the newly released JVC KW-NX7000. Besides the various mainstays of car audio such as stereos, speakers, and amplifiers, Sonic Electronix also carries JVC iPod car products such as the KS-PD100 and the KS-U20, as well as HD Radio products like the KT-HDP1.

Sonic Electronix is also direct with the Dual Audio and Jensen brands. Both brands offer affordable in-dash DVD players and other head units which Hofeditz mentions as their top sellers in 2008 for the mobile video category. They also carry Dual Bluetooth products, such as the BTV30 which enable users to speak on a cell phone without their hands. Additionally, new units such as the Jensen VM9512HD and Dual XDVD8183 come with built-in Bluetooth hands-free capability. Residents of California, New York, Washington and other states with Bluetooth laws should find these hands-free units very useful with the recent law in effect that prohibits them from holding a cell phone while driving.

For further information please contact Sonic Electronix via Telephone at 1-877-289-7664 or 661-257-9993.

Financial information

About Sonic Electronix:

Sonic Electronix is a fast-growing company. Sales rose by 98% in 2005, by over 95% in 2006 and kept growing at a rapid pace since then, to the point that they have shipped over 225,000 orders since their inception.

Listed in the 2008 Internet Retailer Top 500 Guide which is made even more impressive given their concentration in the 12V arena.

Offers an online “Beat-a-Price” as well as a “Make an Offer” system for consumers allowing them to always receive the lowest price without sacrificing service.

Privately held and founded in 2000, Sonic Electronix is based in the heart of Southern California in the Santa Clarita valley.

Sonic Electronix has strived to become the one stop shop for consumer electronics.

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Scottsdale, Arizona (PRWEB) November 21, 2011

Crown 7 is a leader within the electronic cigarette industry and with the worlds awareness growing day by day on the risks of smoking, electronic cigarettes have become a very popular alternative to smoking. Crown 7 has unveiled a prized package for electronic cigarette newcomers.

This bundle includes the following items which makes it a great introductory package. It contains one Crown 7 Pack which functions like an ordinary pack of cigarettes. The Crown 7 pack is a bundle within itself that includes 1 electronic cigarette, one battery, one USB charger, and two cartomizers. Cartomizers contain the actual nicotine. One cartomizer is equivalent to 1

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New Bern, NC (PRWEB) November 07, 2011

Wheatstone Corporation has just released a 22-page white paper offering advice from 26 processing experts, in an effort to help radio stations enhance their relationships with listeners through better use of audio processing technology. According to Wheatstone VP Andrew Calvanese, Because audio processing is such a subjective topic, we asked a wide variety of individuals to contribute to this educational project.

The first section of the white paper offers basic tips for more successful processing. For example, Gary Kline, Vice President of Corporate Engineering & IT at Cumulus Broadcasting, recommends listening before making important processing adjustments. He suggests listening on many different radios in cars, studios, and at home, and even taking a trip to a store that sells boom boxes to listen on some of them. In another tip, retired engineer Gordon S. Carter suggests that while it is good to have a panel of advisors offer their opinions on processing, it is important that only one person be in charge of the final decisions.

Because the first consideration of processing is almost always the programming format, the next section offers advice for the seven groups of formats having similar processing characteristics:

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(PRWEB) September 14, 2011

Nearly half of WA residents havent bought a CD in over a year and over 65 per cent now download music and movies online, a survey by SGIO Home Contents Insurance has found*.

SGIO spokesperson Andrew Tubb said that many people said they download music or movies at least a few times a month, revealing that people are becoming more and more reliant on their computers to get their music and movie fix.

Theres certainly a strong appetite for downloading – people are investing significantly in their digital music and movie collections and some would be worth a lot of money.

With that in mind, its no surprise that 63 per cent of people said it would be a major inconvenience if they lost their online content.

Mr Tubb said the survey showed that although men tend to download content more often, women were the most attached to their digital collections with more claiming theyd be devastated if they lost their digital collection.

With so much time and money spent building up a music and movie collection, it makes sense to have it covered as part of your home contents insurance so it can be replaced, Mr Tubb said.

With SGIO Home Contents Insurance, legally downloaded digital media stored in your home, like music and movies can be automatically covered for up to $ 2,500 as part of Music, games and movies and if customers need more, then they can choose to increase their cover.

For more information, visit SGIO Home Contents Insurance.

Based on a survey of 500 WA people by Pure Profile Research in August 2011.
This is general advice only so to see if our Home Contents Insurance is right for you, consider your own circumstances and the Product Disclosure Statement from the product issuer, SGIO

SGIO is a leading insurance provider, offering Car Insurance, Home Insurance, Motorcycle Insurance, Travel Insurance, Business Insurance, Boat Insurance, Health Insurance and Caravan Insurance in Western Australia.

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London (PRWEB) December 07, 2011

ZK has announced the official release of ZK Pivottable 1.0, one of the first true Pivot Tables in the industry that is embeddable into Java Web applications. The beta version has attracted mass downloads, inquiries and appraisals and thanks to the positive response received from the community, ZK Team is pleased to announce the official opening of a new product line.

ZK Pivottable is an Ajax summarising component for visualising large data sets, bringing the power of spreadsheets Pivot Table to Java Web Applications enabling developers to take advantage of a ready-made component for demonstrating complex sets of data online and allowing users to take raw data from a flat table like that from a relational database and organise them by desired categories on columns and rows dynamically and automatically without having to enter any formulae.

The convenience brought about by ZK Pivottable comes in handy and plays an important role in the business world. A typical scenario involves a set of business data recording flight ticket sales in which the user wishes to identify the sales volume of each sales representative. This can be achieved in the most simple and efficient way by utilising ZK Pivottable; summing up all the selling prices per agent, per airline and arrange agents on the row, airline on the column and have them displayed accordingly to each of the sales representatives. ZK Pivottable is also able to accept multiple fields on columns and rows providing users the ability to categorise data in a more detailed manner. ZK Pivottable 1.0 further introduces new features such as;

Macro Component for Field Control
Customaizable Cell Style
Sizable Columns
Header Sorting
Filter Utility

For detailed information, please visit the release note or check out live demo.

About Potix

Potix Corporation develops and supports ZK, the #1 Java based Ajax solution on SourceForge.net, the world’s largest open source host. Innovation is the most driving force behind the growing Potix. Potix delivered the first Ajax framework to support Java and Android phones, the first embeddable Ajax spreadsheet, and the first to synergize the power of pure Java, markup and scripting languages.

ZK has more than 1,500,000 downloads since its first release in late 2005. ZK is deployed by a large number of Fortune Global 500 companies, including Barclays, Societe Generale, Swiss RE, eBay, Roche, Deutsche Bank, Sony, Sun Microsystems, Audi, EMC and Toyota, providing them with the ability to rapidly create rich Ajax enterprise level applications.

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