Port Washington, NY (PRWEB) December 14, 2011

Music is a central part of the Super Bowl experience, with half-time headliners from U2 and Prince to the Black Eyed Peas, and many brands that choose to advertise on the Super Bowl also leverage popular musical artists in their campaigns. While advertisers tend to look to artists with the highest overall name recognition for advertising campaigns, according to information from The NPD Groups Brand-Link database, advertisers might be able to better target loyal brand users who are fans of certain artists, and use their music to attract new fans to their brands.

“Music creates an emotional bond in consumers minds, and many artists have unique images that Super Bowl advertisers can leverage,” said Russ Crupnick, senior vice president and entertainment analyst for The NPD Group. “The challenge is making the right match for particular artists and brands.”

Last year Eminem helped Chrysler leverage the edge of Detroit in the Series 300 ads, but NPDs research shows that Roy Orbison is also an attractive artist for many Chrysler buyers. Imagine listening to the song, Pretty Woman, as potential buyers fawn over a new car, Crupnick suggested.

Mariah Carey has wonderful affinity with Liptons Iced Tea customers, but the brand might also do well with Willow Smith. While she has fewer fans among Liptons customers, she has strong appeal for those who know her. Rather than using a published song, an emerging artist like Willow might be more amenable to creating something new to promote the Lipton brand, according to Crupnick.

Another perennial Super Bowl advertiser, Budweiser, chose Elton John for last years advertising; however, several other less well-known and emerging bands and artists with high index scores among their customers might also work well, including Cyprus Hill, Megadeth, and Buddy Guy.

There are obviously a host of factors that go into choosing music and celebrities that appear in television commercials, said Crupnick. One factor that is often lost in the shuffle, however, is data that reveals what music artists a specific brands customers are actually fans of.

Music Meets Marketing

Brand-Link provides direct links between the music buyers, the brands they own and use, and where they shop. More than 300 artists and 900 consumer brands and retailers in more than 110 product categories are represented in the study. Using this information, companies can use Brand-Link information to support the following business applications:

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Baltimore, Maryland (PRWEB) December 15, 2011

Power-Bomber glasses, a new type of glassware specifically intended for alcoholic bomb drinks are a combination of extremely durable pint and shot glasses with a patented magnetic design that enables the shot glass to remain inside the pint glass even when upside down (defying gravity when being consumed), are being introduced to the market just in time for Christmas and New Years.

Bomb drinks are specific combination of particular liquors dropped into a particular beer or mixer that must be consumed immediately for best results, such as Irish Car Bombs or Jager Bombs; which are used not only to achieve a particular flavor, but also to enhance the jovial social aspects of cheers-ing before consuming a beverage. Unfortunately the dangers of frailer glass products (standard shot and pint glasses) shattering and/or the shot glass falling back out during consumption (possibly chipping a tooth) have caused many establishments/people to only offer the drinks premixed; thus cheating the consumer out of the normal drink volume, the desired taste/consistency, and most importantly the excitement of the experienceuntil now!

Please visit http://www.powerbomber.com to see first hand the product that reinvented the bomb drink; with HD videos of the product in action, testimonials, extensive lists of popular and unique bomb drinks, contests, and the hilarious story that inspired the six founders/friends to create this remarkable product. Additionally, on December 23rd 2011, there will be a free Power Bomber Glass Combo give away, which you can register for on the site.

We found it extremely disappointing and frustrating that we couldnt enjoy a REAL Jager-bomb at our favorite watering holes because of the glassware problem, explained co-founder Rob Symonds, thats when we came up with the idea of designing a shatter proof polycarbonate glasses with a magnetic design to be able to enjoy our favorite drinks/experience.

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(PRWEB) December 15, 2011

The new myGuardianAngel iPhone App from DS Apps LLC is about one thinggetting real time help when a person needs it the most. The real beauty of the app is it allows someone to contact their family and friends before a precarious event occurs while arming them with the information they need to get them help if their situation calls for it.

Set up the emergency contacts within the app, and then with a push of a button, the app sends an emergency alert, GPS location, and a link to audio and video streaming from the phone to all of the emergency contacts. The footage is available almost instantaneously.

A quick point of the phone camera can capture valuable evidence and simply speaking into the phone will update all of the emergency contacts about the situation or let them know all is OK. The emergency contacts can then come to the person’s aid or call 911 depending on the urgency of the situation. The app also continues to record audio and video as well as track GPS location while help is on the way.

The Stream Audio feature sends a message to the emergency contacts telling them that “I might be in a bad situation asking them to listen in to streaming audio from the phone just in case. The message includes GPS location and the app is hidden on the phone screen while recording. This is designed for a discreet situation such as a date, party or domestic violence situation.

Additional features give a person the ability to call 911 with the push of one button while simultaneously sending a message to all of their emergency contacts advising them of the call placed to 911 and the location of the incident. All audio & video files will be stored on our secure website with easy access.

No longer do people have to wonder if their loved ones are all right. The myGuardianAngel app gives them the assurance of feeling safe and also provides direct access to the people they love most. A person can rest assured that their loved ones have direct access to them when they might need it most. If a stranger approaches, if a date becomes too aggressive, if a person must walk alone to their car or if an abusive spouse becomes a threat the myGuardianAngel app may be able to help.

A portion of profits from the sale of the app will be donated to charities for the missing, abused, abducted or molested.

The myGuardianAngel iphone application was created by David Dyal, owner of DS Apps LLC. David has a passion for personal safety as is already working on additional features to enhance the myGuardianAngel app.

Contact: David Dyal 830.370.2070

http://www.myguardianangelapp.com

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Dallas, Texas (PRWEB) December 15, 2011

Park Place Dealerships, a luxury automotive dealership group in Texas, today announced the launch of its automotive blog, referred to as “The Expert Blog” following the lead of the company tagline, Experts in Excellence.

The blog is designed to provide weekly tips, photos, videos and news/articles on Park Place luxury automotive brands, location news, new and used car sales and service research, as well as local community and event stories. Content will be developed from Park Place members who are truly experts in their respective positions within the dealership. The Expert Blog will provide a platform where members and clients can share and interact with the contributed content.

The Expert Blog design makes efficient use of advanced drop down navigation and social media widgets to help make our content more interactive and shareable, said Frank Sobyak, Director of Internet Business Development. We are grateful for the forward-looking work of Kari Mitchell of Kari & Company web and graphic design who conceptualized and developed this blog on the popular WordPress platform for Park Place Dealerships.

Over the last several months, Park Place has made a large effort in increasing exposure across social media platforms such as Facebook, Twitter, LinkedIn, Foursquare, and Pinterest. The addition of the blog will make relevant and interesting company and brand news easily accessible to readers. This social media initiative is expected to continue as the company realizes the increasing need for social media interactions and exposure for clients and members. To view the Park Place Expert Blog please visit http://blog.parkplace.com.

About Park Place Dealerships

Founded in 1987 by Ken Schnitzer, Park Place Dealerships represents luxury brands including Lexus, Mercedes-Benz, Porsche, Volvo, Jaguar, Rolls-Royce, Bentley, McLaren, Maserati, Lotus and smart. More information visit us at http://www.parkplace.com.

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(PRWEB UK) 18 December 2011

2011 has been another successful year for Miomni and Vodafone in its four year relationship to provide enhanced content management services, hosting, global edge caching and technical support to provide innovative user web and mobile applications in support of Formula 1 activities.

Miomni was chosen by Vodafone via its media strategy and planning agency, OMD, in 2008 to provide the Miomni Content Digital Asset Management and Distribution Platform in support of Vodafones first foray into creating branded video content in Formula 1 as well as its music sponsorship activities. 2008 was deemed a pilot and learning year for all parties.

In 2009, the involvement was increased with more quantity and higher quality content being created for Formula 1 as well as an innovative 22 Episode reality-soap opera called ‘Who Killed Summer?’ – featuring 6 multi-national 20 something characters and their adventures across Europe’s music festivals.

For 2010/2011, Miomni integrated data feeds from the Vodafone McLaren Mercedes F1 team live telemetry from both cars on Practice, Qualifying and Race days. Further, Miomni integrated live timing feeds from Formula One Management, adapted them and provided them out to a FOM-Vodafone joint venture mobile application that enabled customers to see detailed timing results in real time, globally and read live text commentary.

In summary, Miomni provided the following services:

Core Content Management System

Fully Hosted and Managed Digital Platform

Global Edge Caching syndication of all content including videos for mobile

Applying subtitles (Spanish, German, Italian and Portuguese) to English Masters in Final Cut Pro and then rendering out each sub-file

Content Ingestion and transcoding to multiple formats (FLV, WMV, H.264, .MOV, .3GP)

Content record creation as well as supervision and support of external content editors

Advice, technical support, testing, de-bugging and operational support for all 3rd Party Agencies that were commissioned by Vodafone OMD to develop User Facing applications (Web or Mobile) that needed to pull data and content from the Miomni Content Digital Asset Management and Distribution Platform

Grand Prix Weekend support to ensure all live feeds worked correctly and press release content was processed quickly once received

“Who Killed Summer?”

Won Best Mobile Campaign Overall and Best Cross-Media Integration Campaign at the 2009 Global Mobile Marketing Awards Ceremony in Los Angeles.

Vodafone – OMD commissioned Miomni to provide enhanced Content Management System services in 2010/2011. The emphasis was on maximising its Formula 1 involvement and, on top of similar activities to those performed in 2009, Miomni provided hosting, global edge caching and technical support to Ogilvy Action – who were appointed by Vodafone to provide innovative user web and mobile applications in support of Formula 1 activities.

With Offices in London and the US Miomni provide a Multi-Platform digital Media Solution delivering user Interface, high quality video content, Interactive applications and e-commerce, to multiple platforms with full advertising capabilities. Miomni uses a proprietary content & asset management system. Incorporating a single integrated database for “over the top” global digital video delivery.

Miomni also has the advantage of in-house creative services for advanced multi-platform User Interface (UI) design and navigation solutions, covering all viewing experiences

“lean back” (10ft – TV with remote)

“lean forward” (2ft – PC with mouse and keyboard)

“hand held” (1ft – touch screen mobile or tablet)

Miomni Ltd

Head Office: Angel House, Angel Mews London N1 9HH – Tel: +44 (0) 207 837 1116

US Office: Miomni Corporation, 3940-7 Broad Street #305, San Luis Obispo, CA 93401 – Tel: +1 805-540-4578

Email: info(at)miomni(dot)com

Web: http://www.miomni.com

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Austin, Texas (PRWEB) December 15, 2011

In an industry first, Celadon, a major Canadian trucking firm, acknowledged in a recent legal settlement that sleep apnea in one of their drivers most likely led to the death of John Lindsay in a May 2010 trucking collision. Wanda Lindsay, founder of The John Lindsay Foundation, recently announced the $ 3,250,000 settlement of a lawsuit she and her 3 children filed against Celadon Trucking Company and its driver. The lawsuit arose out of the death of John Lindsay on May 9, 2010.

The Lindsay family was represented by Jim Cole and the Cole, Cole & Easley law firm in Victoria, Texas.

“This is the first case in which a trucking company has acknowledged a death resulting from a driver with sleep apnea,” Cole said. “I believe this will have a national impact on the trucking industry.”

According to court documents filed in Cause No. DC-10-08146 in the 134th Judicial District Court, Dallas County, Texas, John and Wanda Lindsay were traveling on I30 near Texarkana when they entered a construction zone were traffic was stopped. Their car was last in a line of traffic approximately 3 miles long.

The Lindsay car was rear-ended by an 18 wheeler traveling 65 mph in the construction zone with its cruise control engaged at the time of the crash. John Lindsay died as a result of massive injuries received in the crash.

During discovery in the case, it was learned that the truck driver had severe uncontrolled sleep apnea at the time he drove his truck into the Lindsay vehicle and he had been fired from his previous job for refusing to have a sleep study performed, Cole stated. Thirty other companies refused to hire him before he was hired by Celadon.”

The Federal Motor Carrier Safety Administration (FMCSA) website estimates that almost one-third of commercial drivers suffer from sleep apnea.

As part of the settlement in the case, Celadon agreed to take several actions to better protect the traveling public from dangers associated with truck drivers with sleep apnea.

Celadon agreed to undertake positive steps to educate its drivers regarding the dangers related to sleep apnea and truck driving and the fact that a driver can be treated for sleep apnea and be qualified to drive a truck.

Celadon committed to examine its operations and policies with the assistance of Dr. Charles Czeisler, a nationally recognized sleep expert at Harvard Medical School retained by Celadon during litigation. Celadon will look for every opportunity to prevent what happened to the Lindsay family from happening to other families

Celadon additionally agreed that Dr. Czeisler may use information he learned through the work he did on behalf of Celadon in this case to lobby for changes in regulations and in industry practice to prevent sleep apnea related crashes in the future.

On December 7, 2011, Wanda Lindsay and Jim Cole testified before a joint committee meeting of the Federal Motor Carrier Safety Administrations (FMCSA) Motor Carrier Advisory Committee (MCSAC) and the Medical Review Board (MRB) in Washington, D.C.

The purpose of the meeting was to discuss sleep apnea and proposed new rules.

The committee adopted a recommendation to establish a sleep apnea standard which has been proposed since 1988. We are very pleased with that development,” Cole said. “I believe it had a lot to do with the creation of The John Lindsay Foundation and Wandas testimony.

Cole noted, Many people were instrumental in the successful settlement of this case such as Dr. David Fletcher with SafeWorks Illinois, a nationally recognized expert and powerful voice for strengthening DOT medical screening requirements for truck drivers.”

“We were extremely fortunate that the John Lindsay case was chosen as the first project of the newly formed Justice Media Lab, Inc. (“JML”), Their team came on board at a critical time during settlement negotiations with a new multifaceted strategy which incorporated a hardhitting advocacy/legislative/PR component with a JML produced video and stateoftheart JML 3D demonstrative technology,” Cole stated. “Clearly, JMLs innovative vision and tools helped our firm reach a very favorable outcome in this case.”

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Orlando, FL (PRWEB) December 16, 2011

Autoshopper.com, whose parent company is Showcase Publications, specializes in a collection of diversified and comprehensive brands, that provides solutions for buying and selling, autos, trucks, boats, motorcycles, RVs, and Homes. We have Auto Dealer Blogs, e Newsletters, with more than 20 diversified writers on staff, such as Brand Enthusiast, General Car Buying tips, plus Auto SEO Self Help articles and videos. Every product we offer is low cost and will maximize the Dealers potential to sell more cars at a higher gross profit.

This new product, AutoPilot offers one price for products that dealers are used to getting charged for separately. With this tool the Auto dealers ROI will be much higher in comparison to hiring 3 different, with three different prices.

The new tool is called “AutoPilot”, and with this product our award winning programmers and developers have designed an innovative suite of products that will take our over 12,000 Independent and/or Corporate dealers to the next level in Inventory, Lead Management and Social Solutions including a market place for the Dealer to shop for leads. We have developed an easy core CRM tool, which is SEO friendly and includes all of the cutting edge tools available on the market.

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Tampa, FL (PRWEB) December 16, 2011

The Tampa, FL law firm of Powell & Espat recently launched their learning series, providing a valuable online legal resource to current and potential clients.

The series offers helpful information to remove some of the fear and uncertainty from the legal process, including basic information on Different Practice Areas laws.

“We have found that by educating the public and our clients, they are better able to protect their rights after a traumatic event. We strive to provide the latest information about how people can protect their rights, and insight on what they can do if they or a loved one is ever injured due to the fault of another.”

Website visitors learn how the experienced auto accident attorneys at Powell & Espat can assist them with their legal issue. The firm has developed a reputation for maintaining high ethical standards while aggressively representing clients throughout Florida in auto accident and other personal injury legal matters.

About the Firm

Powell & Espat pursues justice for victims and consumers in personal injury litigation and accident claims throughout the state of Florida. The law firm concentrates in successfully representing those injured by the negligence of others. When people sustain serious injuries as a result of motor vehicle accidents, it can be devastating. They often wonder who is going to pay their medical bills and how will they support their families during the time they are recovering. An experienced lawyer can offer critical advice in preserving evidence and preparing your case.

Attorneys at the law firm of Powell & Espat offer free information through their video educational series with the following videos:

Car Crash
3 Elements of Every Claim
MRI: How it Works
Violent Crime
Fibromyalgia

Serving clients from Florida, the firm is dedicated to defending the rights of individuals. The new videos help consumers learn their rights and explains what they can do to protect themselves.

Founded in 1989, the lawyers at Powell & Espat have more than 30 years of combined experience. For more information about the firm, please go to the website or call 813-222-2222.

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Irvinve, Calif (PRWEB) December 16, 2011

zAutos.com, an emerging leader in the consumer car research field, introduces a specific web tool designed to help car shoppers in search of a 2008 Toyota for sale. Located in our used car application, this guide shows consumers where they can find some of the most popular Toyota models, including the 2008 Toyota Camry, 2008 Toyota Prius, and 2008 Toyota Highlander. In total, the site offers almost 80,000 available Toyota vehicles and 8,000 from the 2008 model year alone.

For most people, a car is one of lifes major expenses. When shopping for a used car, it is essential to know every detail about the vehicle before making such an important purchasing decision. With its highly organized, user-friendly layout, zAutos.com has done all the research to make the car shopping experience as simple as possible for consumers.

The Find a Used Car tab is where it all begins, allowing users to select the year, make, and model of their desired vehicle. Inside the used car application, shoppers can peruse available Toyota models. Search results can be sorted by price, mileage, and year to make the process easier. By selecting a model, viewers will find a gallery of images, a detailed list of features, the sellers contact information, and a map of the vehicles location. Vehicle history reports are also available to consumers courtesy of instaVIN.

The used car application on zAutos.com has grown quickly within the first few months of its launch, now offering over one million used cars for sale all across the country.

zAutos.com is also a consumers complete resource on new cars, offering over 4,000 instructional car videos, 10,000 vehicle eBrochures, vehicle quotes, and the new Build Car application allowing users to create their own custom cars. The website also follows the latest auto news and provides in-depth car reviews. Through these features, zAutos is rapidly developing innovative ways to improve the car research experience for its viewers.

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Scottsdale, AZ (PRWEB) December 06, 2011

Whats the best way to teach high school students about sustainability? Get hands-on and place them in the role of a sustainability coordinator addressing real-world challenges. Thats exactly what happened when the 70 foot, neon green,semi-trailer rolled onto the Scottsdale high school campus last Wednesday. Set up with a multimedia video room and 6 technology educational kiosks, the Race 2 Energy Independence (R2Ei) trailer demonstrated sustainability in action to freshmen through senior students.

The most essential goal of the program is to get people thinking about energy in a different way, commented program coordinator David Slipher. Energy affects us all in different ways, but everyone has something to gain by becoming more involved with the role it plays in their lives.

Getting about 45 minutes with each class, students were broken up into groups and rotated through multiple stations highlighting different aspects of sustainability efforts of the IzodIndyCar Series, the premiere partner of R2Ei. The first station gave a live demonstration of how solar power works, followed by an explanation of home energy efficiency and a Q & A session to address students questions.

Next, students were invited into the modified semi-trailer where they participated in mock scenarios as though they were sustainability consultants advising IndyCar.

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