Singapore, Singapore (PRWEB) November 03, 2011

As companies stride forth to expand into international markets, the first forays are often fraught with difficulties in languages and translations.

Yet, the importance of using the right language to communicate cannot be dismissed lightly. Nicholas Goh, CEO of Verztec Consulting Pte Ltd, explains and shares why it is both important and necessary to offer a native language experience for companies making international strides.

Peregruzka the word that could have re-ignited the cold war between the US and Russia.

In 2009, US Secretary of State Hillary Clinton presented a red button on a base engraved with the words Reset and Peregruzka to Russian Foreign Minister Sergey Lavrov. It was to signal a commitment to improve relations between the two countries. However, Peregruzka means over-charged in Russian, a far cry from what Clinton wanted relations to be. The word she needed was PereZAgruzka. Had Clinton not been smart on her feet reacting to the potentially-fatal situation with her charismatic charm and gregarious personality, relations may not be as rosy between these two countries now.

When messages get lost in translation, companies may not face such dire international consequences. But it is potentially fatal business-wise.

Yet, that doesnt mean sticking to the safest route of bulldozing your way into new markets with the most common language English.

Perennial Problem #1: Sticking to the Universal

In a recent survey conducted by global business service company TransPerfect that polled more than 200 executives and shoppers from the United States, France, Germany, Sweden, Japan and other nations, more than 50% of shoppers would terminate their shopping if they did not comprehend the language used on the websites. Alternatively, the will also resort to using manual or browser-based translations, which will decrease the experience of the customers.

Alarmingly the same survey revealed that only 19% of corporate executives view proper translations as a priority and 64% were unsure whether doing so would be beneficial for the company. Contrasting this to a European Commission survey published in May 2011, 42% of the polled population indicated that they would not buy products outside their own language.

Evidently, huge losses in potential revenues are being incurred by many companies.

Language can be considered the most crucial means for putting across a point. And communicating with customers in the right language definitely has its benefits for any company: it promotes understanding of the customer benefits; connects the shopper with the company; and companies can express fully and correctly what they have to offer.

To sweeten the deal further, 9 out of 10 European shoppers surveyed prefer to visit a website in their native language, and 63% of shoppers polled by TransPerfect expressed increased inclination to purchase if they found the website to be in their native language.

Perennial Problem #2: Economising with the Basic

Equally important is the correct translation and usage of the language. Often companies turn to browser-based applications or hire personnel trained in the foreign language to do translations. However, it is always best to entrust key information, such as Websites, Press Releases, Advertising Slogans, Product Information, White Papers and Archived Records, in the hands of a native speaker working as a professional translator. Not doing so has its pitfalls.

In the 1990s, the famous and wildly-successful Got Milk? campaign initiated by the US Dairy Association took the US by storm, increasing awareness and consumption of cows milk tremendously. However, when attempting to venture into its neighbouring market of Mexico, the translation turned out to be Are you lactating? Not surprisingly, it did not sit very well with the Mexicans and the advertising campaign was not very successful, to say the least.

With regional dialects, colloquial speech and specific cultural innuendoes still to be taken into account, companies are starting to scratch the surface of what it takes to provide an effective native language experience for its target audience. All these simply emphasise the necessity to have proper and effective translations when one is targeting customers overseas.

Providing the Local Experience

In order to provide the native language experience and reap the benefits of it, there are a few things that must be taken into account.

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New Bern, NC (PRWEB) November 07, 2011

Wheatstone Corporation has just released a 22-page white paper offering advice from 26 processing experts, in an effort to help radio stations enhance their relationships with listeners through better use of audio processing technology. According to Wheatstone VP Andrew Calvanese, Because audio processing is such a subjective topic, we asked a wide variety of individuals to contribute to this educational project.

The first section of the white paper offers basic tips for more successful processing. For example, Gary Kline, Vice President of Corporate Engineering & IT at Cumulus Broadcasting, recommends listening before making important processing adjustments. He suggests listening on many different radios in cars, studios, and at home, and even taking a trip to a store that sells boom boxes to listen on some of them. In another tip, retired engineer Gordon S. Carter suggests that while it is good to have a panel of advisors offer their opinions on processing, it is important that only one person be in charge of the final decisions.

Because the first consideration of processing is almost always the programming format, the next section offers advice for the seven groups of formats having similar processing characteristics:

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Woodinville, Wash. (PRWEB) November 08, 2011

IMS Research has released the 2011 edition of the World Market Report for Mobile Video Surveillance Equipment, identifying Apollo Video Technology (Apollo Video) as the 2010 market leader in sales revenue for transit bus mobile video surveillance equipment in the Americas. Apollo Video is a leader in the advancement of mobile video surveillance technologies, combining powerful and durable hardware with sophisticated software to provide cost-effective video surveillance solutions with exceptional quality, durability and easily accessible video.

In recent years, transit agencies have moved toward state-of-the-art technology to extend the technical capabilities on-board transit vehicles and to increase safety, improve operational efficiency and save money, said Rodell Notbohm, general manager of Apollo Video Technology. Apollo Video Technology has invested in the integration of software and hardware functionalities, equipping transit agencies with capabilities far beyond standard video surveillance. This has propelled our growth and we are pleased to receive this report, substantiating our achievement.

Apollo Video recently released new features to its ViM (Vehicle Information Management) Software designed to mitigate the risk of video loss, reduce maintenance and operating costs and increase accessibility of video surveillance and fleet data. Apollo Videos hardware and software features forward and backward compatibility, which is completely unique in the market.

In addition, Apollo Video leads the industry in secure wireless connectivity, which improves incident investigation by enabling transit managers to log on remotely, view cameras on-board and download and archive video to quickly investigate passenger and employee concerns.

Follow Apollo Video Technology on Twitter @ApolloVideo.

About IMS Research

IMS Research is a supplier of market research and consultancy services on a wide range of global electronics markets. The company is supported by headquarters in Wellingborough, UK and offices in the US, China, Taiwan, South Korea and Japan. IMS Research regularly publishes detailed research on video surveillance and security services markets, among others. http://www.imsresearch.com

About Apollo Video Technology

Apollo Video Technology (http://www.avt-usa.com) is a leading manufacturer of on-board and in-car digital surveillance systems for public transit, school transportation, law enforcement, military, freight transport, and fire and EMS applications. With government and private-sector installations throughout North America and worldwide, Apollo Video’s Mil-Spec and SAE rated RoadRunner line of video and audio systems simplifies real-time video capture and reduces overall costs with exceptional quality, durability and easy offloading of video.

Since its release in 2004, The RoadRunner system has been installed in 320 agencies worldwide representing over 12,000 total implementations. Apollo Video Technology has been selected to provide digital video and audio surveillance systems by prominent public agencies such as Chicago METRA, King County METRO, Kansas City Area Transit Authority, San Diego Metropolitan Transit System, Los Angeles County Metro Transportation Authority, City of Lincoln Nebraska and Winnipeg Transit.

For more information, contact Courtney Hastings at Raffetto Herman Strategic Communications, PR firm for Apollo Video Technology at chastings(at)rhstrategic(dot)com or 202-585-0210.

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Santa Ana, CA (PRWEB) November 09, 2011

Imagine a world with humanoid robots translating languages, landspeeders whizzing down the highway, and X-Wing Fighters protecting the skies. Could these technologies, limited only to the fantasy worlds of Star Wars, actually become a reality? Beginning Friday, November 18, Discovery Science Center will host an out-of-this-world exhibit, Star Wars: Where Science Meets Imagination. Developed by the Museum of Science in collaboration with Lucasfilm Ltd., the exhibit explores the fantasy technologies depicted in the Star Wars films, the real science behind them, and the current research that may someday lead to remarkable real-life versions of the technologies seen in the film series.

With support from the National Science Foundation (NSF), presented by Bose Corporation and locally sponsored by Microsemi Corporation, Star Wars: Where Science Meets Imagination is the first exhibition to display costumes and props from all six Star Wars films with real-world technologies. The exhibit includes extensive video interviews with filmmakers, scientists and engineers; and hands-on components, including two large Engineering Design Labs, where visitors can build and test their own speeders and robots.

Now days, technology seems to be changing minute by minute, says Joe Adams, President of Discovery Science Center. Star Wars: Where Science Meets Imagination will give visitors an opportunity to experience some of these amazing technological innovations created for a fantasy world, with real life applications.

ENGINEERING DESIGN LABSIMAGINE, BUILD, AND TEST

Star Wars: Where Science Meets Imagination has two main theme areas. Getting Around focuses on transportation in the films as well as new and future modes of travel. The Robots and People section looks at the relationship between robots and humans on screen and in the real world.

Within each of the two main theme areas of the exhibition, there are Engineering Design Labs (EDL) where visitors are presented with engineering challenges. For example, in the Getting Around theme area, where Luke Skywalkers Landspeeder from Episode IV is on exhibit, visitors are asked How would you build a maglev car like Lukes Landspeeder? Videos of real-world speeders and maglev trains in use around the world, coupled with accounts from the engineers who design them, help visitors explore the facets of each technology involved in creating a floating vehicle. Visitors can climb into a real world hovercraft and levitate for a few moments to feel what the next mode of mass transit might be like. Next, visitors can begin to develop a levitating vehicle using magnets and LEGOs supplied in the Design Lab. The EDL process gives exhibit-goers an opportunity to imagine, create, and evaluate real-world technologies. In the case of creating a maglev car like the Landspeeder, visitors build a floating speeder then test the vehicles they created by propelling them along a magnetic track.

At the Robots and People section, visitors will see displays of Star Wars robots like C-3PO and R2-D2. Robot-enthusiasts can try to make a robot walk, test a robot that balances on two wheels, and even design facial expressions for an emotional robot. They can also explore the link between robotics and medicine. Medical researchers are adapting roboticists designs to modern prosthetics. They are seeking new ways to integrate technology into the human bodyreplacing lost or damaged functions through complex implant systems, tapping signals directly from the brain to control a computer, and melding metal, tissue, and bone in the newest prosthetics. Modern prosthetics look much like the interesting medical technologies seen in Star Wars. Alongside Luke and Anakins prosthetic hands and a Darth Vader costume, will be real-world robotic legs, and neural and muscular implants that may allow people increased mobility.

Once visitors have had a chance to explore fantasy and real-world robots, they can try building a droid. At the Robots and People EDL, the challenge is How would you design a robot like R2-D2? Activities focus on robot mobility, perception, and cognition. Visitors can choose from a variety of wheels and sensors, and by following simple instructions, program their robot to navigate through the droid factory.

Graphics, artifacts, and interactive video components will bring visitors up to date on the latest research efforts related to specific technological challenges outlined in each EDL. For each challenge, the components will be designed and grouped to engage visitors to inquire what, how, and whyessential questions to build technological literacy.

TATOOINE, KASHYYYK, CORUSCANT, HOTH THE WORLDS OF STAR WARS

From harsh deserts to underwater cities and the forest world, visitors can explore some of the unique environments seen in the Star Wars films at freestanding displays integrated throughout the exhibit. Costumes from each of the Star Wars worlds will demonstrate how the environment shaped the look of the Star Wars characters. It will also show visitors how people on Earth, similar to those on screen, adapt according to their surroundings. Some of the colorful costumes on display include Wookiees from Kashyyyk, Obi-Wan Kenobi, Anakin and Yoda from Coruscant, a snowtrooper from Hoth, and a Jawa, from Tatooine.

EXPERIENCE HYPERSPACE

A full-size replica of the cockpit of the Millennium Falcon from Episode IV provides a jump to lightspeed experience for small groups of visitors at a time. In a four and-a-half-minute trip to the edge of the Universe, the multimedia presentation explores what it would take to exceed the speed of light and what weve learned about our own galaxy. Featuring a proprietary sound system from Bose Corporation, the recreated cockpit presents the technologies of 3Space audio systems, providing visitors with a realistic three-dimensional audio experience.

Star Wars: Where Science Meets Imagination is the largest traveling exhibit in the history of Discovery Science Center and is over three times the size of a normal DSC display. We have had to expand our own universe here at DSC, explains Adams. Two brand new, never before seen viewing galleries have been created to house the incredible experience.

ADMISSIONS

Tickets are now on sale for Discovery Science Center members and general admission guests. Tickets are $ 8 online and $ 10 at the door, in addition to general admission to the Science Center. Advance ticket reservations are recommended. For more information about the exhibit, special events, online ticket sales and more, visit http://www.discoverycube.org/starwars.

**A special Media Preview night is set for November 17, 2011 from 6:30 9:00 p.m. Any interested members of the press should RSVP to Dan Nasitka at dnasitka(at)discoverycube(dot)org or 714.913.5018.

ABOUT DISCOVERY SCIENCE CENTER

Imaginations run wild through more than 100 hands-on exhibits at Discovery Science Center, Orange Countys leading destination for hands-on science fun. Take the Eco Challenge and become a green superhero, feel the power of a real rocket engine launch, explore the inner workings of a two-story tall dinosaur and try your best slap shot against the Anaheim Ducks goalie! Traveling exhibits and annual events such as Bug Invasion and Bubblefest throughout the year ensure that there is always something new to discover. Since 1998, Discovery Science Center has been a non-profit organization dedicated to educating young minds, assisting teachers and increasing public understanding of science, math and technology through interactive exhibits and programs. It is a community-wide resource where families come together to learn and have fun and school districts can use as an educational resource. Discovery Science Center welcomed its one-millionth visitor in 2003 and now hosts over 400,000 guests each year.

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Toronto, Ontario (PRWEB) November 11, 2011

EfstonScience, Canadas largest retailer of science and astronomy products, predicts Geek Gifts will be popular items under the Christmas tree this season, and are responding with a unique range of gift choices for Canadian consumers.

A vast array of educational toys, games and science-related products are on store shelves this year that will tantalize the inquiring mind, pique curiosity and foster experimentation. Best of all, in these budget-conscious times there are plenty of experiment kits, science kits, science fair supplies, puzzles, brain teasers, mind benders, discovery kits and unique, one-of-a-kind items that can be had for less than $ 80.

A Geek Gift isnt something that gets played with Christmas morning then collects dust at the bottom of a toy box for the rest of the year, says Nick Efston, president of EfstonScience. A Geek Gift stimulates the mind, but does so in a way that is entertaining. Whats more, they are often unique. Buying a Geek Gift greatly reduces the risk you will be giving a gift the person already has.

Consider the following gifts under $ 80:

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Kingwood, Texas (PRWEB) November 17, 2011

As Lone Star College-Kingwood completed construction of a state-of-the-art, 23,000 square-foot Music Instructional Building, it became clear that this exceptional facility warranted a new piano on par with the buildings exquisite new recital hall. Lone Stars Todd Miller, DMA, Chair, Visual and Performing Arts, and Jay Whatley, Associate Professor of Music, were tasked with selecting a concert grand that would exceed expectations.

After traveling the country to review and evaluate the full complement of concert grand offerings on the market, the choice became clear: Miller and Whatley selected the Yamaha CFX concert grand piano, initially introduced to them by long-time Yamaha retailer Sherman Clay of Houston.

I place the CFX in a different category, states Miller. Simply put, the purchase shows that we are serious about our music program, according to Whatley. Its a pretty amazing instrument.

Introduced in January 2010 in the United States, the nine-foot CFX is Yamahas flagship concert grand model. Incorporating the sum total of Yamahas piano manufacturing expertise and technology, the new model replaces the acclaimed CFIIIS concert grand piano. In addition to drawing on its 108-year heritage of manufacturing the worlds finest pianos, the instrument represents 19 years of research and development conducted by Yamaha craftsmen, designers and engineers to create this extraordinary handcrafted instrument. The process culminated with a series of top-secret, in-depth evaluation sessions conducted in New York, Paris and Tokyo with top artists and Yamaha artist services over the last few years.

The CFX has begun to make its mark on concert stages around the world. Several distinguished pianists have won prestigious competitions playing the CFX, including the Choongang Competition (Korea), the Paderewski Competition (Poland), the Frederic Chopin International Piano Competition (Warsaw), the National Chopin Piano Competition (Miami) and the Hamamatsu International Piano Competition (Japan).

Whatley notes, There is an ease about playing it that is extremely rare. Its like driving a finely-tuned sports car. You barely touch the pedal and the steering wheel and it responds. The CFX offers the perfect balance – it enables me to control what I do and yet have clarity in the sound.

Whatley, who coordinates the Applied Keyboard, Class Piano & Theory Programs, notes that the CFX empowers pianists to give voice to the finest, most subtle tones and details. I played Debussy super softly and I could hear everything I was doing, he said. Its almost as if I think about it and the piano does it. Its almost like its tied to my mind.

The new, 120-seat recital hall will offer students and the community a performance space complete with an exemplary acoustic environment for recitals, small ensemble performances, meetings and other events. Beyond the recital hall, state-of-the-art rehearsal classroom, practice rooms and a Clavinova piano lab, the 23,000 square foot facility is also the new home to several music groups such as the Kingwood Chorale and Chamber Orchestra, the Kingwood Big Band, the Kingwood Community Band and the Kingwood Pops Orchestra, as well as numerous student ensembles.

Yamaha didnt just seek to make a sale, they wanted the instrument in a quality environment and they view it as a partnership, wanting to ensure that we would also be the right fit for the instrument, continued Miller. Yamaha is more flexible and more collaborative than other manufacturers weve dealt with.

Whatley concurs. When we met with the Yamaha folks in New York it was very comfortable. It felt relaxed and non-pretentious. That’s Yamahas Corporate Culture. They were as interested in us as we were of them.

Beyond quality instruments, the college has been impressed with the high quality of service and support, which has spanned the entire sales cycle and life of the instruments. Our sales contact, Chris Hepp, was completely focused on our needs and how they could best serve us, added Whatley.

Given the schools close proximity to the airport, the CFX will serve as a de facto display for schools in the area and it will also be made available for area artists or academics that wish to play it.

For Lone Star-Kingwoods part, they appreciated focusing on a relationship with a single vendor, according to Whatley. The CFX is the crown jewel of an already sweet deal that included fabulous band & orchestral instruments, as well as high quality, durable, P22 practice pianos that last and hold their tune forever.

According to Yamaha Institutional Sales Manager David Pocock, The Lone Star Kingwood Yamaha relationship exemplifies our customer-centric approach to institutions, which places the schools needs first. We have found a wonderful partnership with Lone Star College,” notes Pocock. Yamaha is the only musical instrument manufacturer that can address an institutions full range of musical needs and disciplines. Were likewise thrilled that Lone Star will serve as a regional hub enabling music aficionados not only to hear this instrument, but to play it.

According to Miller, Houston is a city with so much fantastic music and we find it tremendously gratifying to have this instrument. The CFX has so much community support and it inspires students to bring their top game. It speaks highly of the whole institution. In the end, music wins.

About Lone Star College

Known for its innovation and its visionary thinking, Lone Star College System is the largest institution of higher education in the Houston area and the fastest growing community college system in Texas. The institution offers associate degrees and certification in many areas of study. Through its progressive partnerships with four-year universities, LSCS can also offer seamless opportunities to obtain bachelor’s and master’s degrees at one of its two University Centers.

For more information on the Yamaha CFX and Yamahas Institutional Relations Program, write Yamaha Corporation of America, Keyboard Division, P.O. Box 6600, Buena Park, CA 90622; telephone (714) 522-9011; e-mail infostation(at)yamaha(dot)com; visit http://www.yamaha.com/keyboards.

About Yamaha

Yamaha Corporation of America is the largest subsidiary of Yamaha Corporation, Japan and offers a full line of musical instruments and sound reinforcement products to the U.S. market. Products include: acoustic and digital pianos, portable keyboards, guitars, acoustic and electronic drums, band and orchestral instruments, marching percussion products, synthesizers, professional digital and analog audio products, and innovative technology products targeted to the hobbyist, education, worship, professional music, and installation markets.

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Port Washington, NY (PRWEB) December 07, 2011

iLuv Creative Technology, the premier provider of the most comprehensive line of accessories for the mobile lifestyle, has expanded its product offering to include a complete line of accessories for Amazons Kindle Fire Tablet and Kindle Touch e-Reader. iLuvs line of Kindle accessories includes a variety of stylish and protective cases, convenient power solutions, and high-fidelity audio accessories.

Since its recent release, the Kindle Fire has quickly become one of the best-selling tablets on the market and is already among the most sought-after gifts this holiday season. As the Fire and Touch continue to gain popularity and market share, consumer demand for high-value accessories is sure to grow. Enter iLuv, the industrys most award- winning innovator of accessories for mobile devices from Apple, Samsung and now Amazon as well. iLuvs Kindle Accessories Suite brings new elements of style, power and versatility to Kindle customers, enabling them to get the most out of all their mobile entertainment experiences.

The Kindle Fire has opened the tablet market up to a variety of new users, said Pia Chon, marketing director at iLuv. iLuv recognized the need for a comprehensive range of Kindle accessories and moved quickly to deliver a line of products that are high-quality, innovative, stylish and accessible much like the Kindle devices themselves.”

Indeed, iLuv created its new line of accessories specifically to complement and enhance the Kindle devices and all that they offer consumers. Power solutions to ensure that users can continuously enjoy the wealth of streaming content that Amazon offers; earphones designed to maximize enjoyment of Amazons vast digital audio and video catalog; sleek, form-fitting cases and covers that deliver essential protection with style, glare free film kits, and cleaning solutions — the iLuv Kindle Accessories Suite has it all.

Protective Cases and Films

iLuvs line of cases and films offer Kindle consumers stylish protection solutions. From sleek and professional to fun and fashionable, iLuv provides a case for every lifestyle.

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Toronto, ON (PRWEB) December 06, 2011

Crawford Technologies, a market leader in the output management, document archive and accessible document markets, saw revenues grow by 46% during 2011 despite a worldwide recession. With the companys fiscal year ending September, 2011, there are no signs of slowdown as the company approaches the end of its first quarter of 2012.

Incredibly, 2011 is the best financial year weve ever experienced having record growth at a time when so many companies around the world are struggling, said Ernie Crawford, President of Crawford Technologies. The credit goes entirely to our amazing team of talented, innovative and hardworking employees.

Crawford Technologies has been listed by PROFIT Magazine as one of Canadas fastest growing companies for the past two years.

In April, Xplor International recognized CrawfordTechs with an honorable mention for Innovator of the Year Award for the PRO Production Manager product. PRO Production Manager offers customers an affordable automated document factory system and the success of this product accounted for a significant portion of CrawfordTechs 2011 growth.

In 2011 CrawfordTech opened its fourth office in Fort Collins, Colorado to support its new Archive Management Solutions (AMS) division. This division focuses on software for archiving computer reports and transactional documents in Enterprise Content Management (ECM) systems such as EMCs Documentum product. This division immediately showed profit and contributed significantly to the companys growth in 2011.

CrawfordTech formed its Competitive Upgrade Team in 2011 to help transition 1,400 customers from competitive software to the more flexible and capable CrawfordTech solutions. This initiative will triple CrawfordTechs customer base by the end of 2012.

About Crawford Technologies Inc.

Since 1995, Crawford Technologies award-winning solutions have helped over 700 companies around the world reduce costs associated with communications processes by delivering bills, statements and other mission-critical transactional communications to their customers in the format they need, when they need it. This includes alternate format documents in Braille, Large Print, Audio and E-text for visually impaired and print-disabled customers.

With CrawfordTechs range of unique software products and services, our clients simplify, automate and extend document delivery cost effectively – irrespective of current, legacy or future standards in infrastructure or document output. These clients, including four of the top five US banks, four of the top five US insurance companies and four of the worlds top five car manufacturers, are realizing high-value results as costs associated with document processes are minimized through automation, new opportunities for savings across critical communications are realized and they react quickly to changes in regulations, policies, business requirements and technical infrastructure.

CrawfordTechs quality software, expert support and transactional document business knowledge help clients to meet operational, service, marketing, legal and compliance requirements and automate the delivery of billions of communications to their customers annually. Simply put, companies look to Crawford Technologies for a platform-independent approach, leading system performance and superior output fidelity. Please visit http://www.crawfordtech.com to find out more about CrawfordTechs clients, people, partners and solutions.

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Temecula, CA (PRWEB) December 03, 2011

Mazda is making a mark in the automotive industry by continually releasing new, groundbreaking technology. At John Hine Temecula Mazda, the premier Mazda dealership in Temecula, CA, preparations are being made for the newest of these technologies – a breakthrough regenerative braking system.

The new braking system, which Mazda has labeled the i-ELOOP, uses a capacitor to store large volumes of electricity that will help power the electronic components and improve fuel economy by approximately 10 percent. The i-ELOOP actually converts kinetic energy produced as the vehicle decelerates into electricity that it will use to power internal units such as the climate control, audio system and other electronics.

While regenerative braking has been used in hybrid vehicles, Mazdas system is different as it does not require a large electric motor and battery as hybrid systems do. Instead, the iELOOP uses a 12-25 volt variable voltage alternator, low-resistance capacitor and a DC/DC converter. The system begins collecting energy as soon as the driver begins to decelerate, which it then stores for other uses, making the vehicle more efficient.

Mazdas newest technology will begin appearing on new Mazda cars in Temecula, CA in 2012. This innovation goes hand-in-hand with Mazdas Skyactiv Technology, which strives to improve overall efficiency and performance in all Mazda vehicles.

Temecula Mazda has a large variety of Mazda cars in Temecula, CA. They can be reached at 866-204-0278.

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(PRWEB) November 23, 2011

Burnaware Technologies proudly announces the release of its new line of disc burning tools intended for all categories of users from novices to professionals dealing with disc burning on a daily basis. The product line currently consists of three products: Free, Home and Pro editions. The free version of the program is the core of the line and offers most of its features. Home and Pro editions feature several additional functions that allow users to facilitate certain typical tasks, such as disc-to-disc copying and multi-drive burning.

BurnAware Free is a full-fledged disc burning solution offering a complete set of features necessary for creating CD, DVD and Blu-Ray (BD) discs with data, music and video. The program fully supports the creation of multisession and bootable CDs and DVDs, creation of high-quality Audio CDs from MP3, WAV, WMA, OGG and FLAC music collections, burning of disc images and creation of backup ISO images of any discs.

The data burning capabilities of the program encompass full support of CD-R/RW, DVD-R/RW, DVD+R/RW, BD-R/RE and DVD-RAM media (including high-capacity double-layer discs) and support of UDF, Bridge and ISO9660 file systems (including Joliet Unicode extensions). BurnAware Free is capable of creating bootable CD and DVD discs using configurable El Torito options: emulation type, sectors, platform type, load segment and boot message.

BurnAware Free is also an efficient tool for ISO image creation and burning, creation of DVD Video, MP3 CD/DVD and Audio CD discs that can be played on any compatible hardware, from home audio systems to car A/V centers.

The paid Home version of BurnAware offers the same functionality as the free edition, but is also capable of quickly creating exact copies of CD, DVD and Blu-Ray BD discs, as well as recovering files from different disc sessions and extracting tracks from Audio CDs.

The most complete version, BurnAware Pro, includes the features of the Free and Home editions and allows users to burn several discs at once using any number of drives installed in or connected to the system.

Our initial idea was to create a compact and easy to use tool, a kind of a ‘one size fits all’ solution for disc burning that would have nearly all the blows and whistles of the most advanced solutions on the market and yet be small and affordable. We ended up segmenting the product and splitting its functionality between three editions, the free one being the most functional. I hope our clients will appreciate our efforts and will like the intuitiveness of the burning process in BurnAware, says Val Gittes, the Lead Developer of the program.

All BurnAware solutions are compatible with major Windows versions (Windows NT/2000/XP/Vista/7 (32 and 64-bit) and do not require the .NET framework to be installed.

Pricing and Availability

BurnAware Free can be downloaded and used free of charge without any limitations. Home and Pro versions cost $ 29.95 and $ 39.95, respectively. Additional license options include free lifetime upgrades for Home ($ 89.95) and Pro ($ 119.95) versions. Customers interested in obtaining enterprise-level licenses can contact the developers directly for a quote for business (up to 300 users) and corporate (up to 5000 users) licensing options. Both of them are supplied with a digitally signed MSI installer and come with 1 year of free upgrades. Detailed descriptions of BurnAware products, their free trial versions and an online FAQ section can be found at burnaware.com.

The software can be purchased from Cleverbridge.com, the official Ecommerce provider of BurnAware products. Local wires, PayPal and major credit cards (VISA, MasterCard, Amex and Discover) are accepted.

About Burnaware Technologies

Founded in 2007, Burnaware Technologies is a small team of professional software developers. The company currently offers a single line of disc burning tools and plans to keep developing it to help users save time and fulfill their CD, DVD and Blu-Ray burning tasks in a more efficient manner.

For more information go to: http://www.burnaware.com.

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